"Why should you advertise?"
Because the companies which do the best job in communicating their products or services to their markets always have the dominant market share. We have seen this time and time again with our clients and it has been proven many times in independent studies. The benefits are clear.
- Increased sales:
- Effective communications reaches a broader audience than a salesperson making calls ever could. Most publications' audiences of 40,000 - 100,000 readers will see your advertisement every month.
- With proper follow-through by the sales force to those inquiring, advertisers see substantial sales increases.
- Lower cost of sales: An effective communications program pre-sells the customer on your company and your brand, so that the sales person can close more sales more quickly.
- Higher market capitalization: Shareholder's equity (book value) makes up less than a third of total market cap for most companies, including the Fortune 500. The rest is "intangible assets" like patents, customer lists and brands. A strong brand image is the most highly leveragable asset
any company has.
