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| 2004 |
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| 2004 |
10.15.04
Strickland & Chemical Processing Recognizes Strickland For Top Ten Readership
Charlotte, NC -- Chemical Processing magazine has recognized an ad for Conbraco Industries, Inc. as among the top 10 best read and remembered ads in an issue published earlier this year. The ad was created and produced by Strickland & Company, a local integrated marketing communications firm.
Advertising in the February issue of Chemical Processing was studied by the Ad-Q Division of Harvey Research, an independent New York-based company that specializes in advertising effectiveness research.
The ad prepared by Strickland for Conbraco's Apollo® brand flanged ball valves was ranked ninth most read and remembered among 33 advertisers. Thirty-four percent of valve buyers who receive the magazine remembered seeing the ad and 22 percent remembered reading it.
"Readership research is an important gauge of advertising effectiveness," said Kirby Strickland, agency president. "It proves we not only created the right message, but we delivered it to the right audience, as well."
Strickland & Company Advertising is a full-service business-to-business integrated marketing communications agency based in Charlotte, N.C. specializing in services for high-tech and industrial clients. Those services include print and interactive advertising development and placement, web site development, collateral production, publicity, and audio/visual production.
For more information, please contact Kirby Strickland or Devon Brooks at
(704) 537-9008; fax (704) 537-5321.
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