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| 2003-2004 |
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| 2003-2004 |
01.12.04
Strickland & Company Develops Email Newsletter Capabilities for Business Marketers
Charlotte, NC -- Double opt-in e-mail newsletters are among of the most effective of all commercial email techniques. Strickland & Company, a local marketing communications firm has adapted this proven technique for technical and industrial business-to-business advertisers.
According to recent research, direct e-mail outperforms postal direct mail in terms of response generation almost two-to-one at a fraction of the cost.
Opt-in e-mail newsletters are not "spam". Recipients receive these communications by request only. In the case of the newsletters created and distributed by Strickland & Company, a "double opt-in is required. The newsletters are only sent to recipients who reply positively to a confirming e-mail after their original request. Recipients can opt out at any time.
Email newsletters can contain product information, sales or special promotions, trade show schedules, contact information, and more, with photos and graphics or as text only, based on the recipient's request. In addition to the immediate sales leads generated, the long-term benefits of e-mail newsletters include improved top of mind awareness and improved customer relations.
Strickland & Company is a full-service business-to-business advertising agency serving industrial and technical clients since 1993. For more information, contact Kirby Strickland at (704) 593.0988; fax (704) 593.0211; or by filling out our on-line form.
To review a e-mail newsletter sample, click here
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