External Resource Center

These links provide access to studies that provide useful, objective information on many aspects of marketing communications. Please feel free to use this resource as often as you like and donŐt hesitate to contact us with any questions.

Advertising Effectiveness:

How Long Does It Take To See The Results Of Advertising Campaign?
Does Increase Advertising Result in Higher Profits
Does Advertising Reduce Selling Expenses?
Does Advertising Build Awareness and Purchasing Intent?
Why Do Buyers and Specifiers Value Trade Magazine Ads?

Advertising Readership Trends:

Is Ad Readership Influenced by Ad Size and Color?
Does Ad Size, Color, and Frequency Influence a Buyers impression of a Seller?
Does Magazine Readership Fluctuate Seasonally?
Do Buyers Have A Preference For Advertised Versus Non-Advertised Products?

Internet Usage Trends:

What Are The Latest Trends In Internet Usage?
How Frequently Do Manufacturers/Buyers Access The Internet?

 

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