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The company newsletter may not always be thought of as a marketing tool, but given the right content, design and frequency it can influence internal and external audiences
The Piper, McJunkin Red Man Corporation
Honors: 2002 BMA Pro-Ad Gold Award, 2004 BMA Pro-Ad Silver Award
Under our direction, The Piper has become one the McJunkin Red Man's primary marketing communications tools, mailed quarterly to more than 4,500 employees and key customers. The Piper's magazine format allows the company the opportunity to discuss current events, company news, new services, internal changes that may affect customer satisfaction and more light-hearted humorous topics that help build team spirit between branches.
Since McJunkin and Red Man merged in early 2007, the Piper has also served as a platform to tell customers and employees about the successful integration of the two companies into one of the largest industrial distributors in the world.
The "Accolades" section in every issue highlights letters of appreciation to members of the McJunkin Red Man team. This public "attaboy" reinforces the benefits of customer service to employees and provides proof to customers that that they are important to McJunkin Red Man. These multiple benefits make The Piper highly valuable and very successful.
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