The most effective marketing communications efforts are fully integrated programs that involve many different communication platforms driving home a coordinated theme, visually and verbally.
Integrated Marketing Programs
Our most recent campaign for Conbraco Industries is a good example. The program can be divided into four parts:
- A single major new product introduction - The 77C Series Valve
- A Frequent Buyer Rebate promotion
- A testimonial campaign designed to promote the Apollo and Conbraco brands
- Integrated support through collateral and literature, the corporate web site, banner ads, "mini-sites", landing pages, E-mail newsletters and publicity.
The overall results have been very positive
- The print advertising is on track to deliver more than 3,500 leads
- Leads trackable through the web site will total about 9,500
- More than 600 new members in the Frequent Buyers Club
- Sales exceeding projections for the new 77C
- Year-to-date sales are up for the entire company over the same period last year
2 of 5
