The company newsletter may not always be thought of as a marketing tool, but given the right content, design and frequency it can be.
The McJunkin "Piper" McJunkin Corporation
Honors: 2002 BMA Pro-Ad Gold award for Newsletters/House Organs
Under our direction, The Piper has become one the McJunkin's primary marketing communications tools, mailed bimonthly to 1500 employees and 1600 key customers. The Piper's magazine format allows McJunkin the opportunity to discuss current events, company news, new services, internal changes
that may affect customer satisfaction and more light-hearted humorous topics that help build team spirit between branches. The "Accolades" section in every issue highlights letters of appreciation to members of the McJunkin team. This public "attaboy" reinforces the benefits of customer service to employees and provides proof to customers that that they are important to McJunkin. These multiple benefits make The Piper highly valuable and very successful.
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